Google Lead Systems for Home-Service Companies
Two ways to work with us. A one-time website build, or ongoing management of your Google Local Services Ads and Business Profile. Most companies need one of the two, not both.
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A strong website should make the business easier to trust, easier to understand, and easier to contact.
These demonstration websites show three different directions that can be adapted around a real company’s services, customers, service area, personality, and project photography.
Makes important services easy to find, establishes credibility quickly, and gives mobile visitors a direct path to call or request help.
Open Live Example ↗
Organizes multiple service categories without overwhelming the visitor and creates a clear path toward requesting an estimate.
Open Live Example ↗
Uses strong visual presentation, project context, and trust-building structure to support a more considered purchase.
Open Live Example ↗Ridgeline Tree Co., Greencrest Landscaping, and Stonebrook Outdoor are fictional demonstration companies. Your website will use your real company, services, service area, positioning, photographs, and contact information.
Your website should make the company look established, capable, and worth contacting before the customer ever speaks with someone.
Calls, estimate requests, service information, and contact options should be easy to find, especially on a phone.
Customers should quickly understand what you do, where you work, who you help, and why they should consider your company.
Fast loading, clear navigation, readable content, and focused calls to action make it easier for interested visitors to act.
The website should connect cleanly with forms, calendars, tracking, follow-up, and the systems used after an inquiry arrives.
The finished website should provide a strong foundation for additional services, locations, advertising, recruiting, reviews, and future growth.
A custom website built to help your company make a stronger first impression, clearly explain its services, and give interested customers an easier path to call or request an estimate.
This is a standalone project. No monthly retainer is required to have it built, launched, or kept.
The $1,375 founding package covers the custom website described here, one time. The $297 per month management service below is optional. It is not required to have the website built, launched, or kept.
Ongoing Google lead generation and management is the separate LSA Lead Flow service, described below. Advertising and lead spend, hosting, domain registration, and paid software are separate in either case.
$687.50 secures the project and begins the build.
The remaining $687.50 is due after the website has been reviewed and approved, before final delivery.
After final payment, ownership of the completed website transfers according to the terms stated in the project agreement. Hosting, domain registration, paid software, and ongoing maintenance are separate unless specifically included in the written proposal.
Home-service work is usually won in the same order. A customer searches, compares a few companies, decides which one looks worth trusting, and calls one of them.
LSA Lead Flow is the ongoing service that works on that whole path: Google Local Services Ads, the Google Business Profile, the services and areas you want to be called for, and the tracking that shows which calls are actually worth having.
The website does most of the work on getting chosen. Getting found, and improving what happens after the call comes in, is ongoing.
Before anything is turned on, we go through the services you actually want more of, the areas worth covering, and what a good job is worth to you.
Set up Google Local Services Ads, or take over an existing account, and get the Google Business Profile working for the services and areas that matter.
Work on what a customer sees when they are comparing a few companies, and on the path from that first impression to an actual phone call.
See where calls are coming from, which ones were worth having, and what to change next month because of it.
Advertising and lead spend are separate. Google bills you directly for Local Services Ads, and that budget is yours to set.
A completely new custom website is not part of the $497 setup. If the current website is what is holding the calls back, the Conversion Website above is the honest recommendation, and it stays a separate one-time project.
Covers the intake, the account and profile work, and getting tracking in place. One time.
Begins after setup and continues month to month. Your advertising spend is billed to you by Google, separately.
Not every item applies to every company. The work is set around what the business actually needs, reviewed as results come in. Advertising and lead spend, hosting, domain registration, and paid software are separate.
What we do not claim: we cannot guarantee that Google approves a Local Services Ads account, and we do not promise a specific number of leads, jobs, or dollars.
Approval is Google’s decision, and results depend on your market, your budget, your pricing, and how the calls get handled once they come in. What we commit to is the work itself, done consistently and reviewed with you.
The website build changes the first two lines. LSA Lead Flow is the ongoing work behind the rest.
Your services, service areas, what a job is worth, how much work you can take on, where leads come from now, and what you actually want more of.
Whether the real problem is visibility, the Google setup, the website itself, tracking, or some mix. This is what decides which service makes sense, or whether either does.
For a website project, the design and build. For LSA Lead Flow, the account, profile, service areas, and tracking. Direct communication with Aidan either way.
Before anything goes live we walk the path a customer takes, from Google or search through to the phone ringing or the form arriving, and check that it works.
For ongoing clients, monthly work on performance, lead quality, targeting, and conversion. Website-only clients are done at launch and owe nothing further.
You will not agree to the project and then be passed to an unfamiliar account manager.
The people who started the conversation remain accountable for moving it forward.
The person reviewing the problem is directly connected to the person responsible for the work.
Home-service businesses that want a stronger path from Google visibility to customer inquiries. Tree work, landscaping, outdoor living, pest control, HVAC, plumbing, and the like.
Yes. The Conversion Website is a standalone project at the $1,375 founding rate. Plenty of companies should fix the website and stop there.
No. No LSA Lead Flow management fee is required for the standalone website. The $297 per month is only for companies that want the ongoing Google work.
Onboarding and the initial audit, then the configuration work: Local Services Ads setup or cleanup, Google Business Profile optimization, service and service-area alignment, and getting tracking in place. Which of those apply depends on what you already have.
Ongoing management: running and adjusting the ads, account and profile upkeep, lead-quality review, conversion improvements within scope, and a performance review so you can see what happened and what changes next.
No. Google charges you directly for Local Services Ads. That budget is yours to set and is separate from both the $497 and the $297.
Not necessarily. If the existing site is good enough to send traffic to, we work with it.
No. Conversion improvements to what you have are part of the ongoing work, but a full custom rebuild is the separate Conversion Website project. If the site is the real bottleneck we will say so rather than fold a rebuild into the setup fee.
No. Approval is Google’s decision and depends on their licensing, insurance, and background-check requirements. We can prepare the application properly. We cannot decide the outcome.
No, and be careful with anyone who does. Volume and close rate depend on your market, your budget, your pricing, and how the calls get handled. We commit to the work, not to a number.
The delivery window is confirmed before the project begins. Timing depends partly on how quickly we get your company information, service details, photographs, access, and feedback.
Company information, services, service area, contact details, logo, any project photographs and reviews, and access to the existing domain, website, or Google accounts where relevant.
Yes. The completed website can generally be connected to a domain you already own. Access and setup are reviewed before launch.
No. We can work with strong existing project photos, point out where better images would help, and use licensed imagery where needed.
Ownership and usage rights are stated in the project agreement. The completed website transfers according to those terms after final payment.
Hosting, domain registration, paid software, and ongoing maintenance are separate unless the written proposal specifically includes them.
We go through your services, your service area, where work comes from now, and what you actually want more of. Then we find the bottleneck and say which of the two services fits, if either does.
No obligation on the call, and no pressure to take both.
Book a Discovery Call With Aidan
Choose a time that works for you. You will speak directly with Aidan about your company and the next steps.
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